Product Strategy & UX
Research, personas, user flows, stakeholder workshops and wireframes — complex business challenges and data models turned into products that feel inevitable.
Wilferd GuenthoerDesign · Direction · Product
Where ideas learn to float.
Senior product designer & art director. I translate complex challenges into experiences people can’t forget — strategy to system to pixel.
The Descent
Every bold idea
begins in the dark.
The unknown isn’t something to fear — it’s raw material. This is where good work starts: listening in the quiet, mapping the shadows, finding the path your users will walk before they know they’re on it.
The Guide
Eighteen years
finding the way through.
I’m Wilferd Guenthoer — a senior product designer with 18+ years across enterprise SaaS, UX, branding, immersive technology and digital media. I translate complex business challenges, data models and emerging technologies into intuitive product experiences that drive adoption, clarity and measurable outcomes.
From Strategic Workforce Planning and biodiversity intelligence to publishing, VR/AR, ecommerce and media production — I work closely with executives, engineers, researchers and customers to bring ambitious ideas into production-ready products.
- 18+years in design
& direction - 6continents
published on - 17monthly magazines
led at once
Featured in
- Rolling Stone
- Wired
- Vice
- USA Today
- The Verge
- Cosmopolitan
The Craft
Deeper still, the magic
shows itself.
UI & Design Systems
Complete design systems, high-fidelity prototypes and onboarding flows across native, mobile and web — beautiful, consistent, and truly buildable.
Art Direction & Photography
National-magazine-grade direction — covers, campaigns and photo sets that demand a second look, shot and finished in-house.
Emerging Tech & AI
Agentic workflows, VR/AR, volumetric video and digital cinema — frontier experiences designed and delivered for real audiences.
The Journey
Trusted to lead,
again and again.
-
2024 — 2025
Xylo Systems Product Designer
Biodiversity intelligence at scale — time-series filtering and narrative reporting in a GIS mapping interface, and jobs-to-be-done practices adopted across product, engineering, sales and executive teams.
-
2022 — now
eQ8.ai Senior UX Designer
End-to-end design and launch of the AI-assisted Essentials app, democratizing Strategic Workforce Planning — time-to-value cut from months to two minutes, with research workshops alongside Nestlé, MetLife, Lloyds Bank and Barclays.
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2023 — now
FlavourIQ Product Designer — Contract
End-to-end UX for real-time, AI-driven coffee matching — translating CSIRO taste research and user data into a seamless consumer journey.
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2021 — 2022
HorecaMarket.Global Product Manager & UX/UI Designer
End-to-end design of a global B2B marketplace — design system, onboarding, CRM, catalog, finance and logistics, across native apps, mobile and web.
-
2015
StudioC4 · MollieVR President
Built a VR entertainment network — runner-up startup at UploadVR’s VR Demo Day, 2015.
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2012 — 2018
LFP Inc. Art Director & Contributing Photographer
Conceptualized, directed and photographed national magazine covers, features and photo sets — including the 40th Anniversary issue.
-
2011
White Digital Media Graphics Manager
Led a team of seven producing 17 monthly publications spanning 14 industries on 6 continents.
The Break
The forest parts —
and the vision becomes clear.
We move fast.
And we don’t stop at the shoreline.
The Ascension
To unexplored heights.
That’s where we take your project.
Ready when you are
Let’s take yours
somewhere new.
One conversation is all it takes to find out how far your project can go.